Tip of the Week: Getting a Job; Getting Ahead – The Communication Secrets You Need to Know

Here’s hoping you had a fine holiday, and are refreshed, renewed, and ready to dig in on the job. As we think about our families and friends, and about all of our many blessings, it’s good to be thankful that we can work. And thankful for that work – paid, or unpaid, or part of what we do every day.

Today we are looking at tough times. Whether you are a seasoned employee or just out of school and looking for your first “real job,” the present employment statistics and opportunities can seem impossibly daunting. Really depressing.

Tough times require tough measures – new skills, better skills for a more valuable you! So where do you start?

1. First, you need to understand what business writing really is.

When I ask my workshop participants “What is business writing?” the answers vary widely. The answer is simple and straightforward: Business writing is a tool.

Business writing is as much a tool as a shovel, a rake, or a hammer. Business writing is very different from writing a term paper; different from writing a poem, a short story, a novel, or journaling. Business writing builds from the good writing skills you learned in school, and takes the next step.

Business writing is a tool – a way to get the job done. So select an appropriate way to use that tool to get the job done.

2. Next, you need to understand what that job is: What is it each piece of business writing must accomplish? Most organizations must be results-oriented most of the time to stay in business! It’s important for you to understand this. Many business writers do not understand this, nor write this way, and may not get the results you will be able to.

Why are you writing this piece? When you are successful, what will happen? How will you know you have succeeded?

3.      Third, ask yourself what tone will be appropriate to use with this particular reader. What tone, and what style is appropriate in your industry? In your organization?

Tone  is the relationship the writer sets up with the reader. How would you describe the appropriate relationship you want to establish? You could use words to describe that relationship like “professional,” “helpful,” “technical,” “cooperative,” and so on. What is your organizational culture? Is the resulting tone appropriate for your purpose? Will it get the results you need? What is the environment in which your writing will be working?

And what style? Will your academic writing style fit in with your organization? Strictly academic writing must be totally objective, and generally uses scholarly words and phrases. Purely academic, or scholarly writing is meant to be “scholars writing for scholars,” and will not, generally, communicate well with the average adult reader, who frequently is not in the habit of curling up with a fascinating dissertation after dinner.

There are appropriate styles for most professions and disciplines that probably will not communicate with, explain, or help the information to be well understood by the average adult reader either, but are expected by readers within the profession or discipline where they are appropriate.

To be understood by the average adult reader – if that is your intended reader – you will probably want to use simpler, more comfortable words and phrases – not “vocabulary exercise words.”

Much of the time you will find, unlike when you are using the strictly academic style, that your writing needs to motivate, convince, or persuade your reader to take (or not to take) an action, or to change (or hold on to) a belief or a practice. Understanding the reader, the environment your writing must work in, and the job it must do will guide you in selecting the appropriate style.

Let me just say that in all the years I’ve been working with chief executives in business and in government, I’ve never had one ask me to teach their staffs to “write up” – to write more formally – to them. A comfortable, easy-to-read-and-grasp-quickly style is what they ask for. After all, they want to eat dinner with their families – and maybe watch some football too!

If you’ve found this information useful, subscribe, forward it to a friend, or share it.

Recommend a Gail Tycer workshop for your workplace, or suggest one of Gail’s shorter presentations for an upcoming meeting or conference

© 2013 Gail Tycer • www.GailTycer.com


Tip of the Week: Stronger, More Powerful Sentences

And how you can write stronger, more effective sentences – beginning immediately – with your very first keystroke.

So, how can you put each sentence to work for you to get the results you need?

Sentences may be approached from at least two angles: structure, or function.

Structurally, we may designate sentences as active (someone doing something); passive (someone or something being done to); or descriptive (a sentence using some form of “to be” – e.g., is, was, will be, were, and so on – sometimes in combination with words like “seems,” or “feels.”)

If one of these three structures is not in place, if one of these three things is not happening in your sentence, it’s likely that your group of words is not a sentence.

While there is substantial research demonstrating that partial sentences, or “sentence fragments,” is a business writing tool which may, and probably will, communicate better when they are well done, writing a good, communicative sentence fragment is an art, and a skill it takes most writers some time to develop. It can be difficult to write good, strong, communicative sentence fragments consistently.

Having said that, my advice to you is not to use sentence fragments on the job, and certainly not in the academic world. Most likely the best you will get is a note in the margin saying, “this is not a sentence.” Which you already knew, but…. A sentence fragment, when well done, will not be noticed, and will most likely improve the reader’s understanding.

You might enjoy analyzing the advertisements in your favorite “expensive” magazine. Identify the types of sentences, as well as the sentence fragments in the ads you particularly like, or that you feel make the writer’s point well. I will bet that you will find mostly, if not all, active sentences and at least a sentence fragment or two. In most cases, the people who write these ads have been doing it for a long time. And in most cases they are very good, both at using active sentences and at using well-written sentence fragments. That’s why they get the big bucks!

To strengthen your sentences, try these techniques:

 1. The average sentence length for the average adult reader should be 14-17 words.

2. Improve readability by varying the length of your words, sentences, and paragraphs.

This is a mechanical device to keep the reader’s eye reading comfortably. Too many short words, sentences, and paragraphs will bounce the eye – like riding on a rough road, or turbulence in an airplane.  Too many long words, sentences, or paragraphs can put your reader to sleep – or at least make it more difficult to follow what you are saying. All average-length words, sentences, and paragraphs become boring.

3. If you take nothing else from this blog, here is the biggest secret to writing stronger, more effective sentences. Beginning immediately – with your very next keystroke:


 No, as I like to joke with participants in my workshops, “syntax” is not what you pay for beer or cigarettes. “Syntax” is moving the order of the words around in the sentence, and let’s expand this definition just a bit to include moving sentences around in the paragraph, and paragraphs in the entire piece. Syntax is perhaps the least discussed, almost invisible, yet arguably most powerful tool you have in your business writing toolbox!

Take this sentence, for example:

I will need your completed time slip in my office not later than 5 p.m. on the last Friday of each month so you can continue to receive your paycheck on time.

 Compare the above sentence to this one, where we have moved sentence elements around a bit:

So you can continue to receive your paycheck on time, I will need your completed time slip in my office not later than 5 p.m. on the last Friday of each month.

 Do you see a difference? Which sentence is more powerful? More motivational? Which one captures your attention the best – “hooks you” into reading more?

Business writing is a tool – a way to get the job done. Just like a rake, or shovel, or screwdriver. Your business writing needs to do its job.

Here’s what I’d like you to try this week: Take an important sentence in a piece you are writing on the job, and play with it a bit. Move the words and phrases around. See what you come up with to strengthen your writing.

Business writing has a job to do. But it can also be fun, and mentally stimulating. Experiment with your writing, within the boundaries of grammar and the style you use in your organization. Try new techniques, new tools. And let me know how it goes!

Find this information helpful? Consider bringing a Gail Tycer workshop to your workplace, or recommend one of Gail’s shorter presentations  for an upcoming meeting or conference.


© 2013 Gail Tycer • www.GailTycer.com


The Email Charter

The Case for Concise

 “The most valuable of all talents is that of never using two words when one will do.”  Thomas Jefferson

 My good friend Alan sent me a worth-serious-consideration “Email Charter” from http://emailcharter.org/  This charter notes that ”We’re drowning in email,” and suggests 10 ways we can reverse the Email Spiral.

Excellent stuff – with one caveat: Think about why you are writing this email. Who you are writing it to – and what is his or her tolerance (or need) – for how much information. What is it you want to accomplish with this specific email?

Remember that business writing is a tool – a way to get a job done. Think about the tone – the relationship the writer sets up with the reader – you will use to accomplish your goals for this email. Only then do you put it all together and determine the content: what, and how much you must say.

In my business writing workshops across the country, the same themes crop up time and again: Write more concisely, and send your email only to those who truly need it; give enough background to bring the reader up to speed with where you are now, so he or she does not have to dig back through all the old emails to figure out what you are talking about and can answer easily; and let the reader know what he or she is supposed to do with, or about this email.

On the other hand, not all readers want “short and sweet” – believe it or not! That is why knowing your reader is so very important. Some of the participants in my workshops want a bit of friendliness – a “Hi, Mary. Hope you had a great weekend” sort of greeting to ease into the message. Others are totally put off by this “friendly” approach, and would rather just have the facts.

So ask yourself these questions:

  1. What must this email accomplish? What specific results do I need?
  2. Who am I writing it to? What, and how much information does this reader need?
  3. What is the relationship (tone) I need to set up, or reinforce, with this reader to get the results I need?
  4. What content should I use? What do I need to tell this reader to get the results I need?

If you find these tips helpful, why not bring Gail to your workplace or meeting for an onsite workshop or for a shorter presentation, one-on-one coaching, or consulting.

© 2013 Gail Tycer • www.GailTycer.com


Advice for Bloggers – Rule #3: Be Original

This week, we’re welcoming back blogger Marilyn Tycer. Marilyn is a graphic designer and blogger, and we’ve asked her to share some of her tips for bloggers. (Click for Rule #1 and Rule #2).

Advice for Bloggers: Rule #3

Be original.

[Image source]

While we live in an era where everything seems to be up for grabs on the internet, take care to protect your reputation by using your own original material, or by attributing when appropriate. No, blog posts aren’t like formal papers that you turned in to a professor, but your name is listed as the author of your posts. Be honest as to where you got your ideas. Continue reading