Getting Started Quickly, Easily (Part 5): Determining Content: Logical Flow

Over the past few weeks, I’ve talked about how to get started quickly and easily with your business writing. This week in Part 5, my focus is on Determining Content: Logical Flow.

In determining what content you should have, gather all the information you need, based on:

  • Your reader’s need for the information
  • Your reader’s use for the information
  • Your purpose for writing this piece


Then, organize your information.

  • Group similar information.
  • Put your information groups into logical sequence.
    E.g. flow from first paragraph, time, procedural, most important

If writing a shorter piece, each information group will be a paragraph. If you are writing a longer piece, these information groups will be sections or chapters. Detail content and follow the same process for each section or for each chapter.

I hope that you’ve found this post on Determining Content to be helpful!

Gail Tycer is a strategic business communication authority: professional speaker; writer, author, editor; coach, consultant, facilitator, and strategist. More free business writing tips from Gail Tycer are available here, and information about Gail’s Business Writing workshops is available here.

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