“But if you don’t use a subject line, people will be so curious they’ll be sure to open it.” Would you believe a lot of people have believed this old nonsense – much to their dismay? The truth is that a bad, or absent subject line is far more likely to result in a trashed email than in curiosity.
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The job of effective business mail is (1) to get read, (2) to get results, and (3) to avoid disaster – not necessarily in that order! Let’s begin with a few ideas for avoiding disaster…
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If I were to ask you what are the things about your incoming email that are most likely to drive you right over the edge some day, what would you say?
Here are the most common, perhaps not-so-surprising answers most often given at my email workshops across the country:
1. Emails sent “reply all,” or to an entire emailing list, rather than just to those few who really have a need for the information