This is traditionally the week when the traditional Thanksgiving thank you letters and notes are carefully addressed, and – hopefully – postal mailed to our favorite customers and clients. A good idea? How are they most likely to be received?
The idea of a Thanksgiving “thank you” is indeed a good one if you are really sincere. If you really mean it to be just that – a genuine thank you to the people who make our businesses possible. Thanksgiving is the time we set aside yearly for each of us to be thankful for the many gifts we enjoy every day. Thanksgiving is indeed the appropriate time to say thank you.
So what can go wrong with that?
To begin with, most readers seem to have an incredible “phony detector.” They can tell.
The first two things that come to mind are, to begin with, those smarmy sales letters, and next, Thanksgiving Sale letters, each carefully disguised as letters of appreciation. These kinds of letters are not worth your time to write, nor the postage to mail them.
To be effective, a sales letter should be just that: a carefully-constructed sales letter, sent to a carefully-selected list of readers, and specifically designed to show those readers how a product or service can solve a knotty problem common to many, if not most of the people on the list.
The function of a Thanksgiving Sale letter is to let an appropriate list of readers know about special pricing, terms, or bonuses available only during this holiday period.
These kinds of letters are often sent as the email equivalent of non-personalized bulk mail. When they are sent by postal mail, they frequently are sent bulk mail, and usually come across that way.
A far cry from a sincere thank you.
This is not to say that a “Happy Thanksgiving” added to an email is not a good idea. It definitely is, so do it. But these kinds of good wishes are quite different from a specific “thank you” message.
A sincere, appreciative thank you should be personalized to each individual reader as much as possible, and certainly should never look like a bulk mail promotion. A card or a letter sent by first-class postal mail, hand addressed, and with a personal hand-written added note will help. This will take a bit of extra time, of course, but if you really mean it, do it!
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