Last week’s release of the Intel study – what happens on the internet in one minute – has left many shaking their heads, and wondering how in the world it could be possible to break through all this internet “noise” to communicate anything to anyone.
In a worldwide culture where today and every day 204 million emails are sent, 6 million Facebook pages are viewed, and 1.3 million YouTube clips are downloaded – to say nothing of 20 million photos seen, the 61,000 hours of music played, and the 20 stolen identities plus the 47,000 apps downloaded – every 60 seconds, this is indeed a good question.
And, the study projects, by 2015 the number of networked devices on the earth will be double the number of people on earth. By that time it would take five years to view all the video content crossing IP networks each and every second.
A good question indeed.
Decide on your purpose. Why are you writing? Do you want a specific reader, or readers to read what you have written? Or is just writing it enough? Who are you writing it for?
While it seems obvious, your best chance of getting your writing read is to write about something your reader wants to read. Second-best is to write something he or she has to read. In the second case, don’t count on that much of it getting through.
Now that you have decided what to write about, ask yourself how your reader prefers to read: Online – in a letter, memo, instructions, report? Or in a blog, Facebook, Twitter, or LinkedIn? On paper? Where are you most likely to find your reader?
Next step: assuming you want your writing read, what is the appropriate tone to use? What is the tone your reader will expect? What is the tone that will best connect with your reader? Should you use a formal, or academic tone? Will your reader be more likely to read and comprehend a less formal tone? Is that appropriate? Does your reader speak a specialized language – “legalese,” “medicalese,” “computerese”?
Much of the business writing done for higher-level co-workers tends to sound almost like a vocabulary test, as staff tends to “write up” for the higher-level reader. And yet, if that higher echelon reader were asked, he or she most likely would prefer to spend less time with a more comfortable, more readable, more easily-understood writing style. After all, that reader probably prefers having a family dinner, and maybe watching a little football, to staying late at work, trying to figure out what that piece of business writing says.
So if you want your writing to be read, write about something your reader wants to read – or present the information in such a way that he or she will want to read it. Use the writing medium your reader prefers, when you can appropriately do so. Write with a comfortable style, and an appropriate tone and language. And by all means, if you do nothing else, make it easy for the reader to get your point quickly, clearly, and concisely.
That last guideline is, and will continue to be, your most essential, most critical tool for cutting through all the “noise” your reader deals with on a day-to-day basis. The one tool you can totally control: Make your point quickly, clearly, and concisely.
We appreciate your recommending a Gail Tycer business writing workshop for your workplace, or a shorter presentation for an upcoming professional meeting.